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2009: YEAR OF THE BLOOD DRIVE AT LUTHERAN MEDICAL CENTER

FOR IMMEDIATE RELEASE

2009: YEAR OF THE BLOOD DRIVE AT LUTHERAN MEDICAL CENTER

* * * Area blood supplies are at critical lows and suppliers have announced rationing * * *

January 14, 2009, Brooklyn, New York…Lutheran Medical Center is launching a yearlong community awareness campaign to encourage Brooklynites to donate blood at the hospital's blood donor room.

Blood is traditionally in short supply during the winter months due to the holidays, travel schedules, weather and illness. January, in particular, is a difficult month for centers to collect donations. A reduction in turnout can put our nation's inventory at a critical low, but by donating regularly (every 56 days), you are helping to ensure that blood is always available when needed.

Donations made in Lutheran's Blood Center, however, serve two significant purposes: 1 – your donation stays here in Brooklyn, it really will help save a friend, family member or a neighbor. 2 – during national blood shortages and times when supplies are low, hospitals not only must purchase blood from area blood centers, but also can be subjected to blood rationing.

"Since January is Blood Donor Awareness Month, it's a perfect time to announce Lutheran's new 2009 blood donation initiative," said Claudia Caine, chief operating officer, Lutheran HealthCare. "Blood donations made at Lutheran are a win win for all: donations help save many lives in the Brooklyn area, reduce our dependency on local suppliers, and donors can feel great about being able to help their community."

Walk-ins are welcome at the Lutheran Medical Center blood donor room. Located at 150 55th Street in Sunset Park, it's open Monday through Friday from 9 a.m. - 5 p.m. For more information please contact Phyllis Holvik at 718-630-8900.

Upcoming Lutheran Medical Center Blood Drives:


Tuesday, January 20
9 a.m. to 4 p.m.
Lutheran Medical Center Employee Lounge
150 55th Street, Brooklyn

Wednesday, January 21
10 a.m. to 2 p.m.
Hosted by RAICES Times Plaza Senior Center
460 Atlantic Avenue


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